Whiteface Mountain in New York has announced a unique targeted and limited promotion offering a free lift ticket to Whiteface Mountain to those they find at specific locations dressed up as skiers.
The Whiteface Road Warriors scheduled appearances in New York's Capital Region this Friday and Saturday will include lift tickets and other prizes to give away. On Friday, the Whiteface Road Warriors will be at the Farmer’s Market from 11 a.m. to 2 p.m. Friday, and at Red Square from 8 to 10 p.m. On Saturday, they’ll be at the Crossgates Mall (in front of Best Buy) from 11:30 a.m. to 12:30 p.m., as well as additional mystery locations those two days. They are looking for eager skiers to show up wearing their winter ski gear, including a helmet, goggles, skis or ski boots. If you’re spotted dressed for winter, you’ll automatically win a lift ticket to ski Whiteface this 2010-11 ski season.
The following weekend, Aug. 20-22, the Whiteface Road Warriors are scheduled to appear in Saratoga Springs, N.Y. As the seasons turn the Whiteface Road Warriors have trips planned to New York City and across the border into Canada.
This is another a true sign that the winter ski and snowboard season is not far away we are seeing more and more ski resorts come up with creative ways to create awareness and start to build enthusiasm. We think this is one of the more interesting promotions we have seen in a while.