Sunday, October 18, 2009

High Country Media Partnership Delivers High-Value Offers to Mountain Enthusiasts

Mountain focused companies collaborate with resorts, lodges and retailers to provide money-saving opportunities to passionate enthusiasts.

(BOULDER, CO) – October 7, 2009 – Mountain travelers now have an insider’s guide and a centralized resource for savings . Providing low-priced lift tickets, cheap lodging, valuable retail discounts and more, the newly formed MTNaccess Club delivers deals to a high-demand audience. Mountain Sports Club provides partners with unlimited access to offers and analytics interface, as well as an established member base. Together, MTNaccess Club and Mountain Sports Club will deliver the absolute best quality products and value to both consumers and partners.

The result of a partnership between two Boulder companies, the Mountain Sports Club and High Country Media’s MTNaccess Club members will also receive one year of High Country Media’s newest property, Mountain Sports + Living magazine – a publication dedicated to inspiring mountain recreation and tourism through compelling storytelling, stunning photography and expert industry guidance.

Challenging market conditions created an opportunity to reassess the needs of skiers as well as the advertisers that market to them. This model connects the brand with the actual user, providing accountability and ROI for partners and creating true value through savings for consumers.

“Businesses have been quick to recognize the importance of providing valuable incentives and offers to their clientele”, says Mountain Sports Club Founder John Siewierski. “Not just destination resorts but local ski hills, travel businesses, retail stores and many others are finding that this program carries great value for both the advertiser and the consumer.”

The partnership has created a fresh approach for advertisers seeking interaction with their consumers. “With Mountain Sports and Living, we inspire our readers to get into the mountains and play. With the MTNaccess Club they now have access to fantastic offers to the places they frequent weekly, monthly, or perhaps just once in a lifetime”, said High Country Media President Jamie Pentz.

About Mountain Sports Club

Established in 2005, Boulder, CO based Mountain Sports Club is a membership based online service that providing its members with discounts on lift tickets, lodging, shops, gear, dining, travel and activities to mountain destinations across North America.

About High Country Media

Based in Boulder, CO, High Country Media’s brands target skiers, snowboarders, and four-season mountain enthusiasts. Its major interests include ownership of the magazine Mountain Sports + Living and the MTNaccess Club. Additionally, High Country Media manages web operations and radio advertising sales for www.snocountry.com.

Media Contacts:

Mountain Sports Club John Siewierski // john@mountainsportsclub.com // 303.554.6555

High Country Media Dave Taylor // taylor@highcmedia.com // 720.308.1363