What’s hot and worth taking a good look at for next year:? Maybe it is clothing with built in heating elements. One company we saw first at the Salt Lake City Outdoor Retailer Show was Adventure Action Gear. The product had a cleaner and more polished presentation than others companies vieing to break into this new product niche.
Knee Binding – this new innovative binding promises to flat out revolutionize alpine bindings. Look for more details at www.kneebinding.com. The early promotional tag is - "Knee-friendly." Proven. Claims of lateral heel release, without pre-release. Having had a total of 7 knee and ankle surgeries I look forward to seeing this binding in the market. Stay tuned as we find out more.
The biggest after Vegas story was on the apparel side on the business. Pre show there were rumors of something big happening with Spyder Clothing, as we go to the show nothing had been announced. Then this past week the word was released that Spyder had in fact purchased Cloudveil out of Jackson Hole. It will be interesting to see how they are able to grow this brand and stay true to its specialty and technical core. Can they take Cloudveil the next level and approach a Marmot in terms of size and market reach?
The mood was update given there has been snow across the country in a manner that has not happened for at least 2 decades. It clearly demonstrated the ski and snowboard industry needs snow more than a good economy. Not only were the ski and snowboard companies reporting a good year but snowshoe, nordic and backcountry companies all have had a good winter. What this means for the consumer is do not expect a large selection of closeouts in the summer sales.
Check out some of the photos in the photo gallery from the various booths and around the SIA show. Lots of color, fashion and excitement abounds in the ski and snowboard industry.